Taylor Swift’s The Life of a Showgirl is off to a record-breaking start, selling 2.7 million copies on its first day in the US. Already, Swift has secured the second-biggest sales week of the modern era — since Luminate began electronically tracking data in 1991 — trailing only Adele’s 25, which moved 3.378 million copies in its first week back in 2015 (per Billboard).
Of that total, 1.2 million came from vinyl sales alone, setting a new record and surpassing the benchmark Swift herself established with The Tortured Poets Department, which sold 859,000 vinyl copies in its 2024 debut week.
